“Backseat Driver,” features world-renowned driver Mario Andretti in a two-seater IndyCar® driving a passenger; later Mario becomes the passenger himself in an Accord Coupe. The voice-over explains “Honda performance lives in our race cars and in the Accord and Civic coupes,” and encourages viewers to visit shophonda.com to enter a sweepstakes for a ride with Andretti. The winner gets to ride along in the parade laps and also remain on course for the start of the Indy Grand Prix of Sonoma. This season, for the first time in IndyCar® history, the Indy Racing League is allowing the two-seater to be on course while the field takes the green flag. The spot will air through July 4.
“‘Backseat Driver’ adds style, sophistication and some attitude to the Accord and Civic imagery beyond the attributes that the vehicles are known for—quality, dependability and value,” said Richard Kent, Senior Manager, Auto Sales Marketing, American Honda Motor Co., Inc.