This must be the rain and the sun and colors. This must be a European spot for a Honda Scooter, directed by Luigi Pane.

Client: HONDA Europe agency: McCannWorldgroup creative director: Alessandro Sciortino senior art director: Andrea Vercellino senior copywriter: Paolo Chiabrando art director: Riccardo Daverio copywriter: Jan Mattassi production company: abstr^ct:groove director: Luigi Pane executive producer: Giada Risso producer: Mauro Mastronicola cinematographer: Dario Ghezzi photographer: Diego Indraccolo set designer: Federica Bologna stylist: Roberto Lo Noce steady operator: Luca Dell'Oro 1st AD: Alice Gatti production assistant: Alessandro Salerno colorist: Diego La Rosa motion design: Luca Siano music: Aimèe Portioli, Luca Sammartin (TapTempo Studio) sound design: Gigasound

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • Devil's picture
    Devil (not verified)

    Simply beautiful, sensual and visually powerful. It's really hard to see a scooter campaign like this.

    Oct 05, 2013