The ad was directed by Garth Jennings of Hammer & Tongs, best known for Hitch Hikers Guide to the Galaxy and Son of Rambow. Working with kids and monsters is always tricky hence - outtakes!

Client: Jane James, Marketing Director Advertising Agency: Rainey Kelly Campbell Roalfe / Y&R Executive Creative Director: Damon Collins Art Director/Copywriter: Nicola Hawes Art Director/Copywriter: Andy Forrest Head of Planning: Lori Meakin Planner: Tom Barnes Board Account Director: Mark Newnes Account Manager: Ed Gardiner Agency Producer: Claudio Gorini Director: Garth Jennings Production Company: Hammer and Tongs

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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