I've never not known Hong Kong as anything other than the fashion capitol of the east, so having a designer show us how the city inspired her is very appropriate for tourism. Grey Group Hong Kong, in tandem with the Hong Kong Tourism Board invites citizens of the world to experience Hong Kong through the eyes of its locals.

Title of Campaign: Best of All, It's In Hong Kong
Agency: Grey Group Hong Kong
Client: Hong Kong Tourism Board

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.