Hooters - "Lifeguard" - (2012) :30 (USA)
Hooters. The place where they grind up little old ladies and turn them into Buffalo-wings, because only young busty things are worthy of breathing, and only if they serve pitchers of beer and chicken while wearing minishorts. I think that's what the ad is saying. It isn't? Oh wait, I forgot to read the press release with all the important stuff:
This new campaign, via Fitzgerald+Co, directed by Jody Hill (noted director of HBO's Eastbound & Down) and edited by Arcade Edit's Geoff Hounsell, features Hooters consumers' inner Hooters dialogue.
In "Lifeguard", two hand puppets, the Devil and Angel Owls, resplendent in the orange and white Hooters colors, debate the merits of a prospective guest’s inner dialogue on whether he should go to Hooters and what he should order when he gets there.
"I just threw up in my beak" - that line is so old you should have regurgitated it a year ago birdie nam nam.
Ah. Now that I've read the release, that's totally different. Basically the ad sells Hooters for exactly what it is; Douchebagville with pitchers of lager and deep fried anything served by pretty girls. They don't make deep fried chicken bits from little old grannies, they just let them drown in the pool. So, go have some burgers if you fancy that sort of stuff, and don't complain to me when your spare tires get so large only grand-mama will flirt with you. Yeah, it's a two-way street mate! Pass the god damned beer.
Agency Producer/HOP: Christine Sigety
Creative Director: Evan Levy
CCO: Noel Cottrell
SR. AD: Patrick Campbell
Account Director: Allison Sherrill
Production Company: Caviar
Executive Producer: Michael Sagol, Jasper Thomlinson
Producer: Luke Ricci
Director: Jody Hill
DOP: Mark Williams
Production Designer: Lauryn Leclere
Editorial Company: Arcade Edit
Executive Producer: Damian Stevens
Editor: Geoff Hounsell
Producer: Denise Hutton
Please donate to keep adland alive. The Super Bowl Collection is the worlds one and only. It costs a minor fortune to keep up. If you love our efforts, please donate to keep the archive alive. You may also sponsor us with a large banner, advertise yourself as you help save our common advertising history.
Want to join adland?
Create an adgrunt account for 6 USD.
- Let's see Peter Norton.
10 min ago
- I really love surfing around
14 min 58 sec ago
21 min 45 sec ago
- Holy guy cave Batman, I am
1 hour 50 min ago
- Ooh, you know what he's doing
4 hours 24 min ago
- The ASCII doesn't work quite
4 hours 44 min ago
4 hours 48 min ago
- Definitely feel the pain of
5 hours 7 min ago
- No one cares if you closed
7 hours 38 min ago
- I haven't seen that since my
7 hours 56 min ago