On either Tuesday, January 23rd or Friday, January 26th, 2001 (the Web site page gives both dates), big ol' CBS News erroneously reported that Anheuser-Busch would be airing a commercial featuring a clydesdale and mouse in the upcoming Super Bowl. Such a spot was never broadcast during Super Sunday.

Perhaps not surprisingly, it took local St. Louis (home of Miller Beer as well as A-B, BTW) TV station KMOV to properly interpret either the press release or AP wire story.

But now, roundabout eight months later or so, it's here. It's beeeee-ooooo-tee-ful. It's substantial (0:60 5 Megs QT). So click on "Read more" below to view the unfortunately shelved spot that missed Super Bowl XXXV.

You saw it here first, thanks to your pals at Adland. Online, at least. Go Bud!

Client: Anheuser-Busch

about the author

claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.

Leave a comment