Great TV can have a major effect on the person watching it;
so much so that it can even affect his behaviour afterwards.
A campaign from BBR Saatchi & Saatchi Tel Aviv picks up on this universal insight,
with more than 20 beautifully observed short films that feature people who've been watching programmes on the new VOD service available on HOT TV.
Video On Demand enables the viewer to choose what they want to watch,
when they want to see it, and to also choose how many episodes they want to view.

Ad agency: BBR Saatchi & Saatchi Tel Aviv Chief creative officer: Yoram Levi Creative director: Ad Noy Creative team: Ben Sever, Yuval Zukerman, Idan Regev Account director: Yael Ron Account supervisor: Sigal Tzur Account executives: Tammy Brikman, Nataly Ziv VP production: Dorit Gvili Senior producer: Odeliah Nachmias Strategic planning: Amit Koren, Shani Goldberg Media: Gabi Attal, Naama Dressler, Vered Mevorach Director: Ohad Plantz Aired: May 2009

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