Great TV can have a major effect on the person watching it;
so much so that it can even affect his behaviour afterwards.
A campaign from BBR Saatchi & Saatchi Tel Aviv picks up on this universal insight,
with more than 20 beautifully observed short films that feature people who've been watching programmes on the new VOD service available on HOT TV.
Video On Demand enables the viewer to choose what they want to watch,
when they want to see it, and to also choose how many episodes they want to view.
Ad agency: BBR Saatchi & Saatchi Tel Aviv
Chief creative officer: Yoram Levi
Creative director: Ad Noy
Creative team: Ben Sever, Yuval Zukerman, Idan Regev
Account director: Yael Ron
Account supervisor: Sigal Tzur
Account executives: Tammy Brikman, Nataly Ziv
VP production: Dorit Gvili
Senior producer: Odeliah Nachmias
Strategic planning: Amit Koren, Shani Goldberg
Media: Gabi Attal, Naama Dressler, Vered Mevorach
Director: Ohad Plantz
Aired: May 2009