Monster fights on a building down in Oz. Like the Black Flag giant invading space ants crawling all over a building this neat-o 3D effect is the new generation of beamvertising. All you need is a really big building and an idea. The question is, will the target market be around to watch it?

Client: Mattel
Ad Agency: Muse


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.