Monster fights on a building down in Oz. Like the Black Flag giant invading space ants crawling all over a building this neat-o 3D effect is the new generation of beamvertising. All you need is a really big building and an idea. The question is, will the target market be around to watch it?

Client: Mattel Ad Agency: Muse
Commercials: 
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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