So often, so very often, we see ads that are basically the brief read out loud, set to music and footage. They come about because someone is insisting that thing X. Y, and Z must be mentioned, and please repeat X. Y, and Z thrice. Sometimes we see a really creative response to this, as the challenge has now become "how can we read the brief in the quirkiest possibly way?" Introducing, Captain Obvious.

Comments (5)

  • John Corso's picture
    John Corso (not verified)

    Great advertising campaign! Hilariously executed by the actor and the whole team! We'll done. I've watched it 8 times! Too funny and I'm looking forward to more.

    Feb 26, 2014
  • Dabitch's picture


    Also, how does one campaign this? I can see a 60 cut down to 30 but more... could get quite tired fast.

    Feb 28, 2014

Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.