So often, so very often, we see ads that are basically the brief read out loud, set to music and footage. They come about because someone is insisting that thing X. Y, and Z must be mentioned, and please repeat X. Y, and Z thrice. Sometimes we see a really creative response to this, as the challenge has now become "how can we read the brief in the quirkiest possibly way?" Introducing, Captain Obvious.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (5)

  • John Corso's picture
    John Corso (not verified)

    Great advertising campaign! Hilariously executed by the actor and the whole team! We'll done. I've watched it 8 times! Too funny and I'm looking forward to more.

    Feb 26, 2014
  • Dabitch's picture


    Also, how does one campaign this? I can see a 60 cut down to 30 but more... could get quite tired fast.

    Feb 28, 2014

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