The House of Marley teamed up with Psyop to introduce their new high end audio systems. Part of the Get Together campaign, featuring four videos shot by four different filmmakers in two different cities. Pysop's was shot in Kingston, Jamaica. It features local kids hanging out and doing what they do best, kind of like an adidas Originals spot, but with a cool animated overlay.
It's a nice celebration of music. Although considering 1.1 million Jamaicans are living below the poverty line, an ad featuring the kids twerking to music coming from speakers that are two hundred dollars a pop is a bit of a disconnect. Even if you know nothing about Kingston, you can see visually that the infrastructure is quite lacking.
Also, I wonder what Bob Marley would think now that his name has been so solidly turned into a brand.
Client: House of Marley
The House of Marley Creative Director: Gabriel Kuo
The House of Marley Executive Producer: Tracy Anderson
Director of Photography: Niles Saulter
Additional Camera: Edward Grams
2nd Unit DOP: Edward Grams
Creative Director: Gerald Ding.
Executive Producer: Lydia Holness
Producer: Ryan Mack, Nick Read
Director of Photography: Nile Saulter
2nd Unit Director of Photography: Edward Grams
Editor: Cass Vanini.
Art Director: Hyun Sung Park
Lead Animator: Jamal Otolorin
2D Animator: Jeffrey Lai, Hyun Song
Compositor: Maxim Kornev
Colorist: Ron Sudul
Track: Watch Out For This (Bumaye) by Major Lazer