Pril dishwashing liquid has spent years communicating their everlasting promise: "One drop of Pril is powerful enough to wash a set of dishes". These days they're not the only brand to make this statement so TBWA\RAAD, Dubai, had to steal back their USP.
In a campaign for new Cat’s Pride® Fresh & Light Ultimate Care® to launch its new, lightweight litter, Emmy Award-winning actress Katherine Heigl stars as a couples therapist with an uncanny talent for resolving relationship issues between pet owners and their cats.
Strike a pose with your appliance using #MaytagSelfieSweeps and you could win a Maytag® appliance, or have the Maytag Man dropped into your photo. Post a selfie and you could win an appliance? Not bad return on the user generated content investment.