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Method "fruit fan" (2016) :30 (USA)

Method "fruit fan" (2016) :30 (USA)

When Method first came out it was coming from the POV of People Against Dirty. Now Method is telling us to fear no mess.

 

Blokker - Sarah Jessica Parker is a fan (2016) :30 (The Netherlands)

Blokker - Sarah Jessica Parker is a fan (2016) :30 (The Netherlands)

Blokker has a new flagship store in Amsterdam, and with it they gained a new fan - none other than Sarah Jessica Parker. She loves it so much she even learned how to make poffertjes like a pro.

 

P&G Thank You, Mom - Strong / Rio Olympic Games (2016) 2.00 (USA)

P&G Thank You, Mom - Strong / Rio Olympic Games (2016) 2.00 (USA)

Just like previous Olympics, P&G celebrate moms with the help of Wieden & Kennedy. This time, it's the mothers being stronger, and fearless, that is resonating with our olympic athletes.

 

3M Command - "Hammer's Toolbox" (2016) :30 (USA)

3M Command - "Hammer's Toolbox" (2016) :30 (USA)

3M's picture hanging strips called Command are great for hanging stuff. Also, MC Hammer. In MC Hammer Pants. The 90's are back.

I think it's a shame he didn't bust a move because that would have been a much better end to the spot.

 

Pril - Meet the Pril One-Drop Bottle - (2016) :25 (UAE)

Pril - Meet the Pril One-Drop Bottle  - (2016) :25 (UAE)

Pril dishwashing liquid has spent years communicating their everlasting promise: "One drop of Pril is powerful enough to wash a set of dishes". These days they're not the only brand to make this statement so TBWA\RAAD, Dubai, had to steal back their USP.

 

Cat's Pride - Ultimate Litter - (2016) - :30 (USA)

Cat's Pride - Ultimate Litter - (2016) - :30 (USA)

In a campaign for new Cat’s Pride® Fresh & Light Ultimate Care® to launch its new, lightweight litter, Emmy Award-winning actress Katherine Heigl stars as a couples therapist with an uncanny talent for resolving relationship issues between pet owners and their cats.

 

IKEA - Wonderful Life / #WonderfulEveryday (2016) :90 (UK)

IKEA - Wonderful Life / #WonderfulEveryday (2016) :90 (UK)

IKEA shows us the little things in life are the big things, as we follow this couple through what seems like multiple lifetimes.

 

Kohler - Never too next / Cocktail party (2016) :60 (USA)

Kohler - Never too next / Cocktail party (2016) :60 (USA)

One of the most tired high tech ideas is the do "the future of" or "The future is here", it's right up there with our old adland joke "for all your roast beef needs", as we've seen

 

Maytag "#SelfieSunday" (2016) :15 (USA)

Maytag "#SelfieSunday" (2016) :15 (USA)

Strike a pose with your appliance using #MaytagSelfieSweeps and you could win a Maytag® appliance, or have the Maytag Man dropped into your photo. Post a selfie and you could win an appliance? Not bad return on the user generated content investment.

 

Lawn Doctor "Grill" (2016) :41 (USA)

Lawn Doctor "Grill" (2016) :41 (USA)

What a sad song from a man missing his grill, unable to enjoy the sizzling goodness because too many mosquitos are out there. Lawn Doctor will reunite those two. Have no fear.

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