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Vodafone "Digital Library Wallpaper" (2014) 1:50 (Romania)

Vodafone "Digital Library Wallpaper" (2014) 1:50 (Romania)

Romania is lagging behind the rest of Europe when it comes to mobile data use. To encourage Romanians to start using more data, Vodafone partnered with furniture retailer Mobexpert, to create digital library wallpaper.

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Smell as Great as You Look with Gain

Looking good won't cut it unless you smell good, too. This rather fun campaign uses paper-mâché sculptures to present you with an either/or scenario. Eyes Vs. Nose. Whether it's a job interview or a backstage groupie, if you stink, you're done.
Absolutely love the art direction on this. I hope they kept the sculptures.

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Simmons "The Future Of Sleep" (2014) :30 (USA)

Simmons "The Future Of Sleep" (2014) :30 (USA)

The visuals in the spot for a mattress are pretty cosmic. Gentleman Scholar used live action shots, video stills, and stock footage, to create something very unique here.

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Serta "Champ" (2014) :15 (USA)

Serta "Champ" (2014) :15 (USA)

When your mattress is this comfortable, you'll be comfortable with everything. Even husbands who quit their job to become table tennis champions.

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Serta: "Testing" (2014) :15 (USA)

Serta: "Testing" (2014) :15 (USA)

When your mattress is this comfortable, you'll be comfortable with everything. Even glowy husbands.

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Serta: "Alpaca" (2014) :15 (USA)

Serta: "Alpaca" (2014) :15 (USA)

When your mattress is this comfortable, you'll be comfortable with anything. Even alpacas.

Or the 'dumb husband' cliché.

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Leroy Merlin "Selfie" (2014) :40 (France)

Leroy Merlin "Selfie" (2014) :40 (France)

French home improvement store Leroy Merlin,wanted to re-establish its position as the country's leading DIY store. This spot features people taking "Selfies," except they're really not, they're taking photos of their handiwork.

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Snooze Radio - Piero Mattresses - (2014) 2:00 (Argentina)

Snooze Radio - Piero Mattresses - (2014) 2:00 (Argentina)

FCB Buenos Aires and mattress brand Piero found an interesting way to sell mattresses. They knew that road accidents hppen due to lack of sleep.

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Loctite “Win at Glue" - (2014) :30 (USA)

Loctite “Win at Glue" - (2014) :30 (USA)

Make way for the new cool, people.

It's fanny-packs and glue.

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Ace Hardware "Helpful is Beautiful- C&K" (2014) :30 (USA)

Ace Hardware "Helpful is Beautiful- C&K" (2014) :30 (USA)

Ace Hardware's new paint studio is almost like a new fashion line, or hair color, or something fashiony. I dunno, man.

I've been to hardware stores. The employees don't look like this.

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