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P&G Celebrate Moms - Best Job - London Olympics 2012 - 2:00

P&G Celebrate Moms - Best Job - London Olympics 2012 - 2:00

Being a mom is the hardest job in the world. But it's also the best.

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Variér - Panda & Leopard / Never too early to save your back - print, Italy

The not so fantastic photoshopped tattoos here depict endangered species on the backs of a man and a woman, with the line: "It's never too early to save your back". The product, chairs that help you hold a better posture, is hidden away all Cannes-like in the corner.

It might work better in Italian, but seems a long walk for a ham sandwich here.

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Downy Unstopables - Stinky / Mean Joe Green (2012) :30 (USA)

Downy Unstopables - Stinky / Mean Joe Green (2012) :30 (USA)

Mean Joe Greene + Amy Sedaris ruin the classic in this remake.

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Ariel - Fashion Shoot (with "stain"-guns. Shoot, get it?) - facebook teaser

Ariel - Fashion Shoot (with "stain"-guns. Shoot, get it?) - facebook teaser

Ariel in Denmark have created a fun little game where you can aim, stain and win whatever item of designer clothing you managed to hit with the ArielDanmark facebook game.

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BGH Air - Big Noses 50% off - case study - (2011) 2:18 (Argentina)

BGH Air - Big Noses 50% off - case study - (2011) 2:18 (Argentina)

This clever give-away allowed people with big noses, and those people only, to get 50% off the BGH air conditioner (& cleaner? ). Because people with big noses need clean air more than anyone else.

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Ikea - Albin Gromer / Trollmors vaggsång / Lullaby - (2011)

Ikea - Albin Gromer / Trollmors vaggsång / Lullaby - (2011)

Albin Gromer updates a classic lullaby called Trollmors Vaggsång. Sadly, whenever I caught this ad on Swedish telly, it has been chopped down to a short shadow of itself and I only get to hear the "yaa yaa yaa yaa oooh" part, losing the entire context of it being a classic lullaby updated. Bummer. This is why you should never do annoying short edits people, they are le suck.

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http://www.handwerk.de/
http://www.handwerk.de/
http://www.handwerk.de/
 

Das Neue Handwerk / Das-Nue-handwerk.de - Workers Crack / Woman's Cleavage - print 2011

"More attractive than you think" -- what, this old crack? Yes, therein lies the funny. Or bizarre. Take your pick. The campaign for “Das Neue Handwerk” for Handwerk.de was shot by Marcus Müller in basements, car garages and kitchens around Berlin.

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Ikea - Cats / Happy Inside - (2010) (UK)

Ikea - Cats / Happy Inside - (2010) (UK)

Mother, London have had a blast herding "100 cats" through the Wembley branch of Ikea for this advert. Kittens sit in cups, there's slow motion footage of cats jumps, a big white fellar named Leo explores all the easy open drawers available and soon they settle down, taking catnaps everywhere. Home. It's full of cat hair.

I love it. I'm a sucker for cats, you know. My only raised eyebrow is with the shot of spotty-furry guy pulling his head out of the "minnen" bed. That's the very same bed a four year old girl suffocated in attempting a similar move as the cat. If I were the client, I'd ask you to replace that with another beauty-shot.

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E - Cards (For shiny surfaces)

Shiny surfaces can be fun. And you've got more time for hobbys when using E. Hope you' ll enjoy it.

www.goforchange.pl

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Conforama - Mr Cocktail - (2010) :28" (FRANCE)

Conforama - Mr Cocktail - (2010) :28" (FRANCE)

Inspired by the suave man next door, Mr Family Man decides to shake that Coke bottle as if he's mixing a cocktail. Yes, you know what will happen.

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