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Ikea - Facebook Tag / Ikea Showroom - (2009) 1:35 (Sweden)

Ikea - Facebook Tag / Ikea Showroom - (2009) 1:35 (Sweden)

Ikea Malmö (yeah, that's my town) moved from their old boring building in the outskirts to a shiny new one near the Svågertorp train station. The new Ikea is much larger, recycles everything, and uses only green electricity to boot in order to become the first Ikea with the smallest carbon footprint. In order to attract people to Ikea, ad agency Forsman and Bodenfors decided to advertise where the Swedes hang out all day. In a word: facebook.

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Wanking dog

Beware, bad things happen if you leave your dog home alone.
Stockholms Hundforum (Daytime Dog Care) takes care of your dog when you´re away.
Lack of media spend requires emotional punches:)

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Fresh Step Cats
Fresh Step Cats
Fresh Step Cats
 

Fresh Step Cross-legged Kitties

Real cats. Fake poses. Shot in New York by Lyndon Wade. No cats were harmed (or made to hold their bladders) in the making of these ads.

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Medal Paints - Underwear, Gun, Karate Belt - South Africa

As any Art director (and designer) will tell you, color matters. That's exactly what the campaign for Medal paints, created by Lowe Bull Johannesburg, wants you to understand. Instead of going the bland route of showing rooms painted in "whiter than eggshell white" with accents of "whiter white" and the trims in "Whiterthanwhite, look we just have to shift the bloody white we got" they don't show anything you can paint at all. Instead, they change the colors of everyday objects and watch the reactions. Black cat? Bad. Red bra? Good.

My only objection would be with the underwear print ad. Do women in South Africa not wear nude underwear because whatever they are wearing on top is totally sheer and/or lacy?. That's why nude undies were invented - so we don't have to go commando a la Mrs Spears.

(films inside guys)

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Ambi Pur Color
Ambi Pur Cornered
Ambi Pur Calvin
 

Ambi Pur - Calvin, Cornered, Obsession & Color, print Australia

Ambi Pur announces their new fragrance which so unlike any regular toilet cleaner scent that it requires it's own sexy perfume ad execution to get the message across. This doesn't mean you'll get Mr Hot&Shirtless staring deep into your eyes each time you scrub down the loo.... Or does it? I'm buying a box of the stuff just in case.

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Karma Lakeland
 

Unitech Limited Karma Lakeland - cooped up - ambient billboard, India

I sense a chicken trend in the inbox today.... has PETA heard about this one? I must admit I don't quite get this: "Fabricated birds were put in coops which were welded together" - what, real live birds? In coops...which you then welded together? And used as a living billboard? It certainly looks like they're alive. Tagline: Time to check out villas at Karma Lakeland - Unitech. I might just check out how to set these chickens free instead.

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Crab stain
Spaghetti stain
Hamburger stain
Hot dog squid
 

Ariel - Hot Dog, Spaghetti, Crab, Hamburger, print China

OH MY GOD watch out for the KILLER KUNG FU FOOD! I must admit, I love the cartoony art direction of this. There's a killer squid in the mustard of the hot dog and a throwing star in the ketchup of the hamburger. I know a three year old who sees all food like this. Procter and Gamble, keep this sort of thing up and I might forgive you for other ad crap soon.

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fridge
wardrobe
coffee
 

Urban Rush Movers - Fast moving / Fridge, Wardrobe, Coffee table - print, canada

Hear ye hear ye, when you call Urban Rush movers in Canada to get your household moved quickly, efficiently and carefully, they're not kidding about the whole rush part.

My favorite is the fridge. Love the no-paint behind it touch.

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Ikea - Dress - (2009) :30 (Ireland)

Ikea - Dress - (2009) :30 (Ireland)

Shocker! AS the little girls march to church in their white dresses, there's one that stands out. She's not wearing white! From BMB Dublin.

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Aloni western wall of tile
 

Aloni luxury tiles - Western wall / Your wish - print, Israel

For those unfamiliar with the prayer notes in the western wall read more under that link. For those familiar with the prayer notes, rejoice, for they have entered the twitter age with theKotel taking care of your notes.

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