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http://www.handwerk.de/
http://www.handwerk.de/
http://www.handwerk.de/
 

Das Neue Handwerk / Das-Nue-handwerk.de - Workers Crack / Woman's Cleavage - print 2011

"More attractive than you think" -- what, this old crack? Yes, therein lies the funny. Or bizarre. Take your pick. The campaign for “Das Neue Handwerk” for Handwerk.de was shot by Marcus Müller in basements, car garages and kitchens around Berlin.

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Ikea - Cats / Happy Inside - (2010) (UK)

Ikea - Cats / Happy Inside - (2010) (UK)

Mother, London have had a blast herding "100 cats" through the Wembley branch of Ikea for this advert. Kittens sit in cups, there's slow motion footage of cats jumps, a big white fellar named Leo explores all the easy open drawers available and soon they settle down, taking catnaps everywhere. Home. It's full of cat hair.

I love it. I'm a sucker for cats, you know. My only raised eyebrow is with the shot of spotty-furry guy pulling his head out of the "minnen" bed. That's the very same bed a four year old girl suffocated in attempting a similar move as the cat. If I were the client, I'd ask you to replace that with another beauty-shot.

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E - Cards (For shiny surfaces)

Shiny surfaces can be fun. And you've got more time for hobbys when using E. Hope you' ll enjoy it.

www.goforchange.pl

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Conforama - Mr Cocktail - (2010) :28" (FRANCE)

Conforama - Mr Cocktail - (2010) :28" (FRANCE)

Inspired by the suave man next door, Mr Family Man decides to shake that Coke bottle as if he's mixing a cocktail. Yes, you know what will happen.

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Conforama - Pillow fight - (2010) :26" (FRANCE)

Conforama - Pillow fight - (2010) :26" (FRANCE)

Husband, inspired by the young couple across the way, decides to have a pillow fight. Wife is not amused.

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Procter & Gamble Deft : High waisted
Procter & Gamble Deft : flower blouse
Procter & Gamble Deft : Bell Bottoms
 

Procter & Gamble Deft says "Fashion always returns"

So, why would you want to buy a detergent that keeps your clothes looking new for X washes, really? Deft cuts to the chase and says because fashion always returns. This is very true, and if you can't fit those high-waisted jeans maybe your teenage daughter can.

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Metalatex Thermal Paint - Perfect temperature / Swenegal, Finrabia, Sudanada - print

Moma, Sao Paolo has created a campaign for a thermal insulating paint that keeps your home at the ideal temperature. Now, how do we tell the punters about this rather neat feature? Easy - a new take on venn diagrams. Where Sweden and Senegal meet temperature-wise must be the perfect temperature!

“Metalatex Thermal Paint. A perfect temperature for your house.”

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Super White detergent puts your photo paper at risk.

You don't need to know that the man depicted here -Roger Moukarzel -is a famous photographer in the middle east You do need to understand how developing photographs works though, and these days with digital it might seem quaint if not downright foreign to the kids. With his lab coat cleaned bright white thanks to "Super White" Detergent, all his images are developed black.

True story: In one of my photography classes a girl removed the red lens in order to focus the negative better on the paper. It took her an entire box of papers before she asked the teacher why her prints all came out pitch black.

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Febreze - Granny / Rose - print, France

Febreze and Grey Paris cut right to the chase with this image of a granny shushing her rose to stop barking. You know, if dogs smelled like roses, I'd have one. Get on that willya, P&G?

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Moulinex Blender - Billboard 'Mix'

Briefed with positioning the Moulinex Blender as 'the best food processor in the world', and with a limited media budget, BBR Saatchi & Saatchi Tel Aviv created a unique billboard - specially 'mixed' by the advertised product.

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