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Ikea - Bathroom / Portapotty transformation - (2012) - Italy

During the salon internationale del mobile (design furniture fair) in Milan Ikea decided to play a little trick on all the design concious visitors and made a 20 square meter lavish bathroom....

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Vigor - A day in the life - (2012) :60

Our friend "Big Red" here wakes up and enjoys his daily routine, a bit of milk, a bit of video game tennis, a bit of gardening and a bit of DEAR LORD PLEASE GET DRESSED...

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all® - all® Mighty Pacs TV - (2012) :30 (US)

Charlex showed off the full range of its production and post-production capabilities recently with a lively spot for all® Laundry Detergent via Merkley + Partners. The :30 promotes the new Mighty Pac liquid product by all®, taking the viewer through a splashy visual timeline displaying the company's historic line-up of products. Fluid simulations, particle effects and shape animation form the front-end of the commercial.

"This spot had a lot of moving parts," noted Charlex CD Dade Orgeron. "We did everything, from live-action to CG to dozens of VFX and compositing techniques. It was a great case study in how Charlex can produce turnkey solutions for agencies, all the way from concept to completion, all under one roof."

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Ikea - World's smallest Ikea / banner store - (2012)

This is pretty clever. To underscore how much IKEA is all about folding and packing and space-saving, while making small apartments feel big, they stuffed over 2800 articles into a wee banner.

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P&G Celebrate Moms - Best Job - London Olympics 2012 - 2:00

P&G Celebrate Moms - Best Job - London Olympics 2012 - 2:00

Being a mom is the hardest job in the world. But it's also the best.

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Dulux - Son's Bedroom- (2012)

Mom and dad decide to do a little home improvement and paint their sons room bright yellow. Such a sunny, cheery, happy color. The 'rents are even happier when their plan works.

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Fabri Color Spotless - I Killed the Hamster - (2012)

"I killed the hamster", so begins the ad where the man and house is in all white. But wait, for each mood he goes through, anger, denial, sorrow, his clothes change color. Set the mood, mate.

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GE - "Living masterpiece" - (2012) 2:17

Re-creating a Van Gogh masterpiece using living plants. Faboo.

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IKEA - 30 years of Ikea France / Happy Birthday - (2012)

To celebrate 30 years of IKEA in France this fast paced film flows through 30 years of a young man’s life, from childhood through his teenage years, to meeting real love, to his years as a young

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Variér - Panda & Leopard / Never too early to save your back - print, Italy

The not so fantastic photoshopped tattoos here depict endangered species on the backs of a man and a woman, with the line: "It's never too early to save your back". The product, chairs that help you hold a better posture, is hidden away all Cannes-like in the corner.

It might work better in Italian, but seems a long walk for a ham sandwich here.

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