This documentary from AlmapBBDO is for HP. With more than 13 million illiterate people in Brazil, there are a lot of stories that won't get passed down from generation to generation. Until now.

HP has developed technology that records words as text, and then prints them in real time. So stories like the ones you see in this documentary will live on as will the lives of the people who told them, even if they don't know how to write it down themselves. Fascinating.

Company: HP Inc. Title: Magic Words Product: Ink Advantage Ultra Partner/Chief Creative Officer: Luiz Sanches Executive Creative Director: Bruno Prosperi Creative Director: Marcelo Nogueira, Pernil, Benjamin Yung Jr, Andre Gola, Digital Creative Director: Luciana Haguiara Head of Art: Pedro Burneiko Art Director: Pedro Burneiko, Luciano Lincoln, Renato Jun Okida, Nando Sperb, Tiago Padilia Copywriter: Luciana Haguiara, Daniel Oksenberg Creative Technologist: Renato Jun Okida UX: Caroline Kayatt Agency TVC production: Vera Jacinto, Diego Villas Boas, Fernando Yamanaka Technology Director: Eduardo Bruschi Project Manager: Mayra Otsuka Content Director: Chris Melo Photographers: Gabriel Bianchini, José Cabaço, Ale Charro e Samuel Costa Film Production: Bando Studio Director: Leandro HBL Executive Producer: Marcela Sutter Photography Director: Vagner Jabour Editing: Guilherme Tensol / Lucas Rangel Finalization: Rudá Cordaro Audio Production House: Satélite Technology Production House: The Goodfellas Account Services: Filipe Bartholomeu, Juliana Janot Vilhena Nascimento, Thamy Alegria Ortiz e Stéffano Coelho Digital Integration Director: Kauê Lara Cury Public Relations: Tiara Vaz, Anna Pires (In Press) Media: Carla Durighetto, Fernanda Maia e Paula Kosugi Approval: Nara Marques, Eduardo Portillo e Shuchi Sarkar
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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