In Brazil, 200,000 people go missing every year. The way people try to find them if of course, by putting posters all over the area. To help facilitate this, HP partnered with Associação Mães de Sé/ABCD.
HP’s ePrint technology, featured in over 1 million printers around the world, allows print jobs to be sent from anywhere and will provide an exponential increase to the NGO’s reach throughout the country. Users will be able to send to their posters to print via email, to printers located in the region, and not just from one printer. Geolocation will help cover more ground in the area. What a great way to demonstrate a feature of a printer in a meaningful way. Let's hope it does a lot of good.

Client: HEWLETT-PACKARD BRASIL LTDA Advertising Agency: FCB Brasil VP Creative Director: Joanna Monteiro and Max Geraldo Digital Creative Director: Pedro Gravena Creative Technologist: Marcio Bueno Technology: Gerson Lupatini Art Director: Tiago Freitas and Bruno Bueno Copywriter: Vinicius Dalvi Project Manager: Lia D’Amico and Felipe Brentan Account: Mauro Silveira, Alec Cocchiaro, Diogo Braga, Henrique Silva, Stefano Pieroni and Marina Vilar Media: Alexandre Ugadin, Cristina Omura and Rafael Amaral Planner: Raphael Barreto, Cesar Fuster and Bruno Cantarim RTV: Charles Nobili and Andrá Fonseca Director: Décio Matos Junior and The Aubergine Director of Photography: Azul Editor: Thomaz Bastos and Rodrigo Resende "Sapão" Production Company: Delica Digital Sound Producer: Timbre/Art.Sound Client Supervisors: Marcio Furrier, Nara Marques and Sheila Oliveira