H&R Block with Watson starring Jon Hamm. "By arming our Tax Pros with the cognitive computing power of Watson, we’re creating a future where every last deduction and credit is found. H&R Block and IBM Watson, together. Welcome to taxes won."

Y'all, if you need a super computer to help sort our your taxes, your taxing is way too complicated.

Client: H&R Block

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.