This campaign is for the Government of Canada, intended to raise awareness of the many ways caregivers (professionals, friends, or even family) can coerce elderly people to give them money. The ads are currently running online in Canadian national mainstream media.

Agency: Acart Communications, Canada ( Senior Creative Director: John Staresinic Creative Director: Tom Megginson Associate Creative Director: Vernon Lai Art Directors: Kerry Hodgson, Javier Frutos Copywriters: Tom Megginson, Vincent LeBlanc Production Manager: Lynn Norris Agency Producer: Pierrette Bornais Account Director: Gillian Todd-Messinger Account Manager: Tania Glithero Media Strategy: Sue McKinney, Kevin Scannell, Natalie Lafleche Production House: La Cavalerie ( Director: Dominique Laurence Producer: Émilie Heckmann Production Manager: Sébastien Poussard DOP: Jonathan Decoste Artistic Director: Susan MacQuarrie Editors: Hubert Hayaud, Benoit Marcoux Stylist: Marie-Claude Guay