I love how simple this ad is for the Ireland Road Safety Authority reminding construction workers to be careful. Times have changed and so have the tools we use. Building the infrastructure might have been harder from a manual labor perspective, but from a "you'll sever your limbs," perspective, it's a lot harder today.
Great music choice, too.

Irish International BBDO Dillon Elliott - Copywriter, Irish International BBDO Clayton Homer - Art Director, Irish International BBDO Dylan Cotter - Executive Creative Director, Irish International BBDO Rosanne Clarke - Account Director, Irish International BBDO Noel Byrne - Production Director, Irish International BBDO Health & Safety Authority Gavin Lonergan – Head of Communications and Customer Relations Hugh Jordan – Web and Social Media Manager Michael McDonagh – Head of Construction Policy Partizan Nadav Kandar - Director, Partizan Lucy Hayes - Producer, Partizan "Sixteen Tons" - Performed by Johnny Sandon and written by Merle Travis

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kidsleepy 17 year copywriter, now CD from Pittsburgh, who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.