Shot in NYC's Flatiron District, Morgen leads a series of New Yorkers to the HSBC soapbox where they sound off on immigration, technology, and family. Understanding the unique values of their customers has made HSBC the world's local bank.

See also Soapbox immigration and Soapbox Baby

Client: HSBC Bank USA Spots Title: Soapbox Immigration, Soapbox Baby, Soapbox Tech Air Date: September 2009 Agency: JWT Executive CD: Walt Connelly CD: Josh Kilmer-Purcell Copywriter: Dinesh Kapoor (CG text) Art Director(s): Michael Ashley, Mark Grundland EP(s): Caroline Coleman, Bill Finnegan Producer: Shane Smith Assistant Producer: Tadd Ryan Prod Company: Anonymous Content Director: Brett Morgen EP/Head of Commercials: Dave Morrison Head of Production: Sue Ellen Clair Producer: Julianne Maloney Production Supervisor: Carole Kiser Editorial: White House Editor(s): Mark Langley, Stephen Jess Producer: Lauren Hertzberg

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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