This ad tells the story of a paparazzi with a heart.

Client : HSBC
Agency : JWT London
Production Company : HLA
Director : Simon Ratigan

Russell Ramsey : Executive Creative Director
Axel Chaldecott : Creative Director
Mark Norcutt : Art Director
Laurence Quinn : Copywriter
Bruce Townend at The Quarry : Editor
Doug Wade : Agency Producer
Daniel Carter : Producer


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.