This ad tells the story of a paparazzi with a heart.

Client : HSBC
Agency : JWT London
Production Company : HLA
Director : Simon Ratigan

Russell Ramsey : Executive Creative Director
Axel Chaldecott : Creative Director
Mark Norcutt : Art Director
Laurence Quinn : Copywriter
Bruce Townend at The Quarry : Editor
Doug Wade : Agency Producer
Daniel Carter : Producer


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.