This ad tells the story of a paparazzi with a heart.

Client : HSBC Agency : JWT London Production Company : HLA Director : Simon Ratigan Russell Ramsey : Executive Creative Director Axel Chaldecott : Creative Director Mark Norcutt : Art Director Laurence Quinn : Copywriter Bruce Townend at The Quarry : Editor Doug Wade : Agency Producer Daniel Carter : Producer

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.