Dubai is working hard at becoming a totally digitally equipped city, a Smart City. One of the cities goals is to become paperless for all transactions by 2020.
HSBC, was up against multiple competitors offers during the launch of its Apple Pay, and as such, they had to make their ads stand out. With this story about a sleepwalking man who managed to do his routine shopping for eggs, cereal and milk without a hitch, they demonstrate how easy it is to use. Much to the amusement of the night-staff at the supermarket.

Client: HSBC

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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