HSL has a new travel card reader that has a touch screen. Instead of just telling you that, our favorite Finnish shop Agency 358 Helsinki created a sensual spot with a breathy voice over (in French) no less that explains ze card reader, she is sensitive to touch, non? The porny music is a nice touch, too. Hilarious.

Agency: 358 Helsinki Creative director / ad: Ale Lauraéus Copy: Antti Tähtinen Graphic desginer: Antti Salminen, Mark Nurmi, Essi Manni Client team director: Veera Kivimäki Agency producer: Mari Romanoff Adaptation: Hélène Vallaud, Sodelcourt Production Company: Directors Guild Helsinki Executive Producer: Ville Varesvuo Producer: Juha-Matti Nieminen Director: Musuta DOP: Mark Stubbs Music: Jukka Backlund Editor: Antony Bentley Grading: Henri Pulla @ Pullapost Post-Production: Talvi Digital