HTC - Detour - (2011) - (UK)
This large scale viral campaign is designed to encourage people to get on their bikes and explore their local surroundings in unusual ways. Following the HTC Detour team, which is made up of cycling professionals including record breaking German cyclist and HTC Highroad member, Erik Zabel, plus sponsored talent and enthusiasts from all around the world, the film takes you on on a cycling ‘detour’ through Warsaw exploring some of the city’s most unusual places to which cyclists are not normally given access.
Executive Creative Director - Wayne Guthrie, Ben Little
Art Director - Victoria Fulton
Copywriter - David Curzon, George McDonaugh
Agency Producer - Selina Dey
Production assistant - Georgia Dickinson
Account Management - Zöe Kretzschmar, Lindsay Barnes
Film Prod Co: A+ / Academy Films
Director: Seb Edwards
Producer: Dom Thomas
Dir of Photography: Lasse Frank
Post-Prod House: MPC
VFX Producer / Supervisor: Abisayo Adejare
Editing House: Trim
Editor: Tom Lindsay
Audio House: Wave
Please donate to keep adland alive. The Super Bowl Collection is the worlds one and only. It costs a minor fortune to keep up. If you love our efforts, please donate to keep the archive alive. You may also sponsor us with a large banner, advertise yourself as you help save our common advertising history.
Want to join adland?
Create an adgrunt account for 6 USD.
comments
- New Taylor Swift's Diet Coke
6 min 40 sec ago - New Taylor Swift Diet Pepsi
10 min 1 sec ago - Miley Cyrus's New Coke (Coca
15 min 31 sec ago - Diet Pepsi Advertisements
New
18 min 14 sec ago - Diet Coke Advertisements
New
21 min 22 sec ago - In truth well-off content and
6 hours 27 min ago - In actual fact amazing
12 hours 52 min ago - What is the name of the song
2 days 19 hours ago - With this card, they're
2 days 23 hours ago - Haha as well as "Why is it?"
3 days 7 hours ago


That guy on the rooftop is making me dizzy.
Post new comment