Those who remember the Huggies Geyser commercial might enjoy this behind-the-scenes viral shot by Hungry Man New York. "Inside the diaper" is not complete without that Inside edition type voice-over - and some terrible puns like "Wiz kid" and "golden moments". Still that baby is seriously cute, albeit redcheeked after hanging out under the bright lights for a few takes.

Ad Agency: JWT New York

Walt Connelly (Executive Creative Director)
Richie Glickman (Creative Director)
Vikas Bhalla (Art Director)
Shelly Lubbers, Kirsten Larson (Agency Producer)
Directors: Bryan Buckley, Keith Musli
Editor: Will Znidaric
Production Company: Hungry Man New York