Ad agency: JWT New york
Aaaw, poor widdle ducky-wucky!
JWT Office: JWT New York
Product Name: Huggies Super Premium Wipes
Client: Kimberly-Clark
Campaign breaks: February 4th, 2008
Name of Spot: "Little Ducky"
THE TEAM
Co-President, Chief Creative Officer: Ty Montague
Executive Creative Director: Walt Connelly
Creative Director: Richie Glickman
Art Director: Vikas Bhalla
Copywriter: Tom Sebanc
Director of Production: Bill Finnegan
Producer: Holly Otto
Account Executives: Karyn Rockwell, Beth Miller, Marci Axelrad, Stephanie Reedy
Director: Rocky Morton
Production Company: MJZ (Exec. Prod: Jeff Scruton)
Editor: Adam Schwartz
Editing House: Beast
Music/Sound Design: Stimmung
Composer: Dave Winer
Director of Photography: Joe DeSalvo
Line Producer: Jim Czarnecki
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I think this is pretty cute when you don't think about the yuck-factor of not bathing the baby in the evening. (which one scene at the end seems to indicate but I might be misreading that)
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PermalinkÅsk - I think that the idea is that the wipes take the place of the bath. I.e., they are that good!
I know of a similar product, mostly for the infirm, called Bath-In-A-Bag. You microwave the bag (8" long, 4" wide, 1" thick [20 cm long, 10 cm wide, 2.5 cm thick]) for 1 minute (or less), and then you use the 6 (? - could be 8) wipes inside to clean your entire body with warm sudsy stuff, that dries quickly with almost no residue.
Allan...
"Remember, no matter where you go... There you are." (Buckaroo Banzai).
"Hey, barkeep, 2 Rock Over Hip-Hops and 1 Bach Over Vivaldi with ice."
P.S. For some reason, my sig disappeared. I was able to recreate it for this, but I don't know where to store it...
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PermalinkArite, I'll go with that, makes sense. Still, that's not why you bather toddlers/babies in the evening. It's to get them to fall asleep all nice and warm and cozy and clean. A full day of play with no bath increases the likelyhood of them waking later, much like skipping the night nursing or late bottle would*. And that's bad because then mommy can't drink her bottle of chianti and eat bonbons in peace! Either way, I really like the ducky. It's a cute way of telling the story, and I don't think any moms would seriously skip night baths because of an ad, there's plenty of time to wipe away during the day and that point is loud and clear.
* yes I know way too much mommy stuff and it must have been lodged in my brain my entire life as it often surprises me. I have no idea where it came from. I hated kids and never interacted with babies before having one. Weird.
PS - your sig vanished because the sigfile area has been abused by spammers so I got sick of it and removed the option. Sorry! Always someone pissin' in the pool!
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