"In armed conflicts, schools are too often used for military purposes. Schools become targets. Children, too. They are deprived of their education. Many countries have endorsed the safe schools declaration. Has yours?"
Judging by the number of countries on the list, I'd say we have a long way to go. Nevertheless this is a powerful spot reminding us all just how far we need to go to keep kids safe.

CLIENT - HUMAN RIGHTS WATCH BRAND MANAGERS - Bénédice JEANNEROD, Maria FIORIO AGENCY - BETC AGENCY MANAGERS - Catherine EMPRIN, Giulia LOCATELLI, Marine RAELISON CREATIVE DIRECTOR - Christophe CLAPIER ART DIRECTOR - Antoine MONTES COPYWRITERS - Alban GALLEE, Charles PIVOT TV PRODUCER - Isabelle MENARD TV PRODUCER ASSISTANT - Malika Hamladji PRODUCTION COMPANY - LA PAC (Delphine GUERIN / Jérôme DENIS) SOUND PRODUCTION COMPANY - Schmooze (Gregoire GALIAN / Matthieu SIBONY) DIRECTOR - Reynald GRESSET