about the author

claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.

Comments (5)

  • Dabitch's picture

    I must be going deaf... She loves what exactly? Afrode? Frodo!!? ;) No really, can't make out what she is saying there....

    Dec 23, 2003
  • claymore's picture

    I had the same problem, but I thought it was either just me, or else a hoity-toity term that someone in my lower income bracket simply wasn't privy to. I played and replayed and replayed that clip after you left your comment, but I just as clueless as before. "I love a Friday," a la steep Euro/Med-accent perhaps?

    But then, whilst puttering around in my kitchen with the TV on in the living room, this commercial came on, and by listening to it indirectly, it was clear as a bell... "I love offroading."


    Dec 28, 2003
  • Dabitch's picture

    Hehe! That makes sense, and now i can hear it. I guess I forgot to wear my steep-accent-ears. ;)

    Dec 29, 2003
  • CopyWhore's picture

    Boring... And why would you want to buy any product that puts Regis in its commercial?

    Dec 29, 2003
  • caffeinegoddess's picture

    I agree. Flat ad...flat concept. Just bad. Which is a shame because I thought their Hummer Kid ad was quite good.

    Dec 29, 2003

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