Trivia: The people in the plant singing along? They actually are Hyundai plant workers, at the Montgomery, Alabama plant. With good pipes.

Agency: Innocean

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.