Hyundai throws its hat in the Fifa World Cup Sponsorship ring with a couple spots featuring the hashtag-ready internet-speak tagline: Because Fútbol. I could see where this spot was going a mile away, and that's okay. However, I think they didn't even need to show the "nine months before," section, as it was pretty freaking obvious. I'll bet it was a client demand to show "smiling people sharing the ecstatic joy that is the World Cup, the world's game, how we all celebrate in unison," or some shit. Because clients.

Client: Hyundai Motor America Agency: INNOCEAN USA Executive Creative Director: Greg Braun Creative Directors: Barney Goldberg and Tom Pettus Associate Creative Director, Art: David Mesfin Senior Copywriter: Nick Flora VP, Director of Integrated Production: Jamil Bardowell EP/Content Production: Brandon Boerner Associate Creative Director: David Levy Senior Copywriter: Ryan Durr VP, HMA Account Services: Marisstella Marinkovic Account Director: Lester Perry Account Supervisor: Casey Nichols Production Company: Biscuit Filmworks Director: Aaron Stroller Managing Director: Shawn Lacy Executive Producer: Holly Vega Producer: Mala Vasan Directors of Photography: Jess Hall and Jokob Ihre Editorial Company: Union Editorial LLC Editor: Jim Haygood Vice President/Executive Producer: Megan Dahlam Music Company: The Rumor Mill Telecine Place: CO3 Online Place: Resolution Record Mix Place: Eleven Sound Mixer: Scott Burns
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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