We wondered aloud is this ad the little engine that could? Distinct "Iron Man" vibes around that chest-engine. I know this is meant to be touching, deep and meaningful, but it's just banal, uninspired and simplistic - plus that engine isn't even where the heart is. It looks like a glowing tracheotomy. Quick question by the way, does Hyundai make anything with a V8?

Hyundai