We wondered aloud is this ad the little engine that could? Distinct "Iron Man" vibes around that chest-engine. I know this is meant to be touching, deep and meaningful, but it's just banal, uninspired and simplistic - plus that engine isn't even where the heart is. It looks like a glowing tracheotomy. Quick question by the way, does Hyundai make anything with a V8?


about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Bad. Really bad.

    Feb 21, 2016

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