The latest from Innocean for Hyundai and its official sponsorship of the 2010 FIFA World Cup is all about loyalty. To the bitter end.

Agency: Innocean ECD: Jeff Spiegel CD: Doug James CD: Robert Prins Art Director: Tom Gibson Copywriter: Steve O'Brien Exec Producer: Will Woollett Sr. Producer: Monica Bunch Account Director: Richard Cran Account Executive: Lara Trapasso Dir of Broadcast Business: Barbara Schettino Production Company: MJZ Director: Rocky Morton DP: Kris Kachikis Exec Producer: Jeff Scruton Producer: Donald Taylor Production Mgr: Alana Mitnick Editorial: Arcade Editor: Paul Martinez Asst Editor: Andy Trecki Managing Partner: Damian Stevens Exec Producer: Deanne Mehling Producer: Ali Reed Music and Sound Deign: Stimmung Exec Producer: Ceinwyn Clark

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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