This is Hyundai's first Super Bowl appearance since 1989 according to their release. Edit: probably incorrect, see comments.

Agency: Goodby, Silverstein & Partners

Commercials: 
Country: 

Comments (6)

  • jenna6's picture
    jenna6

    Sounds like Jeff Bridges doing the voice over.

    Feb 03, 2008
  • mderuntz's picture
    mderuntz

    If this is Hyundai's first Super Bowl appearance since 1989, then why are the commercials 'Take a Stand' (Corporate - 1992) and 'Last Frontier' (Sonata - 1999) listed under Super Bowl commercials?

    Mar 26, 2008
  • Dabitch's picture
    Dabitch

    Could be, then again, their press-release could just be wrong, it's not like it hasn't happened before.

    Mar 27, 2008

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.