This is Hyundai's first Super Bowl appearance since 1989 according to their release. Edit: probably incorrect, see comments.

Agency: Goodby, Silverstein & Partners


Comments (6)

  • jenna6's picture

    Sounds like Jeff Bridges doing the voice over.

    Feb 03, 2008
  • mderuntz's picture

    If this is Hyundai's first Super Bowl appearance since 1989, then why are the commercials 'Take a Stand' (Corporate - 1992) and 'Last Frontier' (Sonata - 1999) listed under Super Bowl commercials?

    Mar 26, 2008
  • Dabitch's picture

    Could be, then again, their press-release could just be wrong, it's not like it hasn't happened before.

    Mar 27, 2008

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.