about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (9)

  • adlib's picture

    "Korean model shown"? Well then I want the Korean model!

    Feb 01, 2008
  • Allan1's picture

    ??? I didn't see any Korean models, or any American model..... OH, the CAR! ... Never mind. :->

    "Remember, no matter where you go... There you are." (Buckaroo Banzai).
    "Hey, barkeep, 2 Rock Over Hip-Hops and 1 Bach Over Vivaldi with ice."

    Feb 01, 2008
  • caffeinegoddess's picture

    I can guarantee the USA Today ad meter and watercooler chatter will all agree that this ad is *not* cool.

    Feb 02, 2008
  • Dabitch's picture

    I think that is what the voice-over alludes to. The idea is "the ad is not cool, but the car made you drool...". Not a bad idea, just a weakly done. The beauty shots are gorgeous I just wonder if that is enough. Also, I hate the piano soundtrack.

    Feb 02, 2008
  • caffeinegoddess's picture

    True. Just so sick of "beauty shot" car ads. They all look the same to me.

    Feb 02, 2008
  • scottcohen's picture

    not sure if this will get beeemer buyers to consider this car - but people that want a bmw and can't afford it may.

    Feb 03, 2008
  • aby90's picture

    I like the 'David v. Goliath' idea!

    Feb 07, 2008
  • tod.brody's picture

    Ha ha ha. This is hardly "David v. Goliath." Hyundai dwarfs both Daimler and BMW in worldwide sales. It's not even close.

    Feb 07, 2008
  • Kbosche14's picture

    i think i am viewing all the non funny ones

    Apr 15, 2008

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