The best things in life start with "Don't tell... " say Hyundai who hope to sell a lot of vehicles to dysfunctional families.

Hyundai Santa Fe

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.