Hyundai Sonata "Family Racer" (2014) :30 (USA)

 
 
 

Hyundai Sonata "Family Racer" (2014) :30 (USA)

Oh how fun it is to ride around a parking lot, especially if you are a kid in the backseat pretending to drive, while a cover of Real Wild Child (Wild One) plays.
Note that the Iggy Pop version is most likely the best known but Jerry Lee Lewis covered it, too. It was originally written by Australians, and first sung by Johnny O'Keefe. I'm sure there are other versions but outside of Iggy's the Joan Jett version you hear in this spot is the second most known.

If I'm talking about the song so much it's because the song was a good music choice. But otherwise, this is nothing more than a kind of cute, if not overly safe spot that does its job without making waves. The kid's personality and cute behavior saves it, somewhat, but If I didn't know it was Hyundai Sonata it could be for any family sedan. Besides, I can't imagine Hyundai's legal department agreeing to the car really all out speeding when a small kid is in the backseat. How fast could they have been going?

Client: Hyundai
Agency: INNOCEAN USA
Executive Creative Director: Greg Braun
Group Creative Directors: John Hage and Robert Prins
Art Director: Vince Feliciano
Copywriter: Josh Cassidy
VP, Director of Integrated Production: Jamil Bardowell
Senior Content Producer: Elizabeth Giersbrook
VP, Head of Account Service: Marisstella Marinkovic
Account Director: Nicole Timerson
Sr. Account Executive: Travis Cross
Production Company: MJZ
Director: Nicolai Fuglsig
DP: Kasper Tuxen
Executive Producer: Emma Wilcockson
Producer: Julien Lemaitre
Production Mgr: Timothy Kreis
Casting Agent: Gabrielle Schary
Editorial Company: Rock Paper Scissors
Editor: Grant Surmi
Assistant Editor: Arielle Zakowski
Licensed Song Title: Joan Jett & The Blackhearts "Real Wild Child"
Telecine Place: MPC
With Whom: Mark Geffen
Online Place: MPC
With Whom: Benjamin Davidson
Record Mix Place: Lime Studios
Mixer: Zak Fisher
Audio layback: MPC
With Whom: Benjamin Davidson

Commercials: 
Country: 

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