Oh how fun it is to ride around a parking lot, especially if you are a kid in the backseat pretending to drive, while a cover of Real Wild Child (Wild One) plays.
Note that the Iggy Pop version is most likely the best known but Jerry Lee Lewis covered it, too. It was originally written by Australians, and first sung by Johnny O'Keefe. I'm sure there are other versions but outside of Iggy's the Joan Jett version you hear in this spot is the second most known.

If I'm talking about the song so much it's because the song was a good music choice. But otherwise, this is nothing more than a kind of cute, if not overly safe spot that does its job without making waves. The kid's personality and cute behavior saves it, somewhat, but If I didn't know it was Hyundai Sonata it could be for any family sedan. Besides, I can't imagine Hyundai's legal department agreeing to the car really all out speeding when a small kid is in the backseat. How fast could they have been going?

Client: Hyundai Agency: INNOCEAN USA Executive Creative Director: Greg Braun Group Creative Directors: John Hage and Robert Prins Art Director: Vince Feliciano Copywriter: Josh Cassidy VP, Director of Integrated Production: Jamil Bardowell Senior Content Producer: Elizabeth Giersbrook VP, Head of Account Service: Marisstella Marinkovic Account Director: Nicole Timerson Sr. Account Executive: Travis Cross Production Company: MJZ Director: Nicolai Fuglsig DP: Kasper Tuxen Executive Producer: Emma Wilcockson Producer: Julien Lemaitre Production Mgr: Timothy Kreis Casting Agent: Gabrielle Schary Editorial Company: Rock Paper Scissors Editor: Grant Surmi Assistant Editor: Arielle Zakowski Licensed Song Title: Joan Jett & The Blackhearts "Real Wild Child" Telecine Place: MPC With Whom: Mark Geffen Online Place: MPC With Whom: Benjamin Davidson Record Mix Place: Lime Studios Mixer: Zak Fisher Audio layback: MPC With Whom: Benjamin Davidson
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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