Well this was quite a cool spot. Right after the SB, The spot was filmed during the game from a U.S. military base in Zagan, Poland. They used satellite technology and 360-degree immersive pods to make the troops feel like they were watching the game at NRG stadium with their families back home. Very touching and moving. Impressive that it was done in real time, too. Directed by Peter Berg who also directed Friday Night lights.

Client: Hyundai Director: Peter Berg

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kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

Comments (1)

  • Dabitch's picture

    Anyone else notice the “Cash Me Ousside” meme on the tank? Howbow dah.

    Feb 07, 2017

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