The animation centers around the use of "limited" vs "unlimited" so it's only natural that the song references 2 UNLIMITED's "No Limit" because now we're mining the 90s kids! But wait, that animatio style, and the deaths, isn't that a teeny bit reminiscent of Dumb was to die? Why yes, yes it is.
Online campaign montage
Agency: Innocean Worldwide UK Ltd.
Directed by: Steve Small
Produced by: Studio AKA