about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • James_Trickery's picture

    Richard Gere lends sex appeal to Tokyo? Weird.

    May 07, 2005
  • michael's picture

    Richard Gere did a similar spot for an airline (maybe JAL?) about 10 or so years ago. He insisted that they shoot him playing the piano. He pretended he was in an art film.

    It looks like he scored another big pay day to do the same thing. Plus, the rip of the old NY campaign leaves me wondering what these people were thinking...


    May 08, 2005