IAC Portugal - Alzheimer (2006) 1:25 (Portugal)


IAC Portugal - Alzheimer (2006) 1:25 (Portugal)

Ad Agency: Leo Burnett

Creatives: Fernando Bellotti/R. Corsar/P. Ar’as
Production: Republika Films
Director: Carlos Manga Junior
Post Production: Bikinin



Could someone translate this?

Hi Mom it's me Anna.

Hello. It’s a pleasure to meet you.

How are you Mom?

Fine. An aunt of mine came to visit.
I asked her to hide me under the bed.

Under the bed...?

Yes. My father should be here soon.....

Super: An abused child never forgets. (etc)

Yes, it's a very powerful, very effective ad. And very sad that children endure these things for their entire lives.

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