Excuses let the breast cancer grow. Do the self exam today.

Spot for IBCC by Ogilvy São Paulo. Directed by Blacknail Pictures. 

 Art Directors: Fernando Reis, Guilherme Nobrega (Ruivo!) 
 Copywriter: Marcelo Padoca 
 Head of Art: Denis Kakazu 
 Creative Directors: Anselmo Ramos, Fred Saldanha 
 Production: Blacknail Pictures 
 Director: Rick Thiele 
 Photography Director: Mario Ucci 
 Editor: Rick Thiele 
 Sound: Dr. DD/Bonde Fumegante

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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