Heartwarming spot in which a grandad gives his eldest grandson the most important gift of all-- freedom to make his own memories via travel.

Advertising Agency: Ogilvy & Mather, Madrid, Spain Anunciante: Iberia Airlines General Creative Director: Paulo Areas Creative Director: Pablo Cachón Creatives: Pouline Atencio, Federico Moreno, Felipe Braz Costa, Olimpia Muñoz Client Service Director: José Luis Salazar Account Director: Jaime Aróstegui Account Executive: Carla Añón Producer: Javier Bores Head of Marketing Communications, Brand and Sponsorship: Gemma Juncá Marketing Coordinator: Sophie Deslandes, Elena Valero Production Company: Antiestático Director: Juana Macías Director of photography: Juana Jiménez