Ibis: The Ultimate Sleep at Devil's Mountain (2014) 1:00 (France)

 
 

Ibis: The Ultimate Sleep at Devil's Mountain (2014) 1:00 (France)

The Ibis Sweet Bed is found in every Ibis hotel and it is tested to ensure you will sleep. To prove this, BETC set the bed up took the bed to places where, ahem, No One Has Ever Tried To Sleep Before.

This is the trailer for the 14 minute interactive web documentary, on which we see one man's quest to sleep at Devil's Mountain.

Looks cool, but you know, they could have just set up the bed next to an El train in Chicago.

BRAND IBIS BRAND MANAGEMENT ANTOINE DUBOIS / LARA FAGUAIS AGENCY BETC EXECUTIVE CREATIVE DIRECTOR STEPHANE XIBERRAS CREATIVE DIRECTORS ANTOINE CHOQUE / ANNICK TEBOUL EXECUTIVE PRODUCER HUGO DIAZ ARTISTIC DIRECTORS JORDAN LEMARCHAND / SYLVAIN PARADIS / DAVID TAMAYO COPYWRITERS JULIEN DESCHAMPS / GUILLAUME REBBOT ACCOUNT MANAGEMENT JEAN-NOEL PERRIN / FRANCOIS BROGI / ANTOINE CLEMENCEAU, STEPHANIE MAYER DIGITAL PROJECT MANAGERS SEBASTIEN BOUCQUEREL / ADRIEN MOUTARD PRODUCTION HOUSE VICE DIGITAL STUDIO ANONYMOUS FORMAT INTERACTIVE DOCUMENTARY
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