"People For Smarter Cities" is Ogilvy Paris latest campaign for IBM. With this outdoor campaign, each billboard becomes a solution to a city problem. Rain. Steps. Lack of park benches. With dashes of color, IBM stripes and a clever curve added to each billboard, they became shelters, seats and ramps. Billboards can be useful to city dwellers, and IBM is all for smarter cities.

A clever way to show that IBM is all about smart, but not sure what it's really selling.

Ogilvy & Mather France Chief Creative Officer: Chris Garbutt Executive Creative Director: Susan Westre Art Director: Daniel Diego Lincoln Copywriter: Lauren Elkins/Andrew Mellen Concept: Daniel Diego Lincoln/Stephane Santana Photographer: Bruno Bicalho Carvalhaes Agency Supervisor: Muriel Benitah, Mary McFarland
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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