Stig: Here you go kid, hold here.

Roger: Okay... Now the fish are biting.

Stig: Hey, look at that.

Kid: Wow!

Stig: Here you go, and tell Mom to pay at the checkout.

Stig: Next

Roger: There«s pulling at the line here.

Stig: ooh.

Kid: Yeah!

Roger: Here comes a really big catch.

Kid: oh.

(kids get less enthusiastic until one finally cries at the sight of his
tampon box catch)

Stig: Tsk Roger.. (turns to kid) But kid, do you know how much these
really cost?

Kid: Old fart.

agency : King, Stockholm

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.