Roger:- "Herring from Abba, three jars for thirty three kronor. And ICA«s own brand meatballs, 1 kilo for twenty nine ninty.."

Kajsa : - "Roger, we haven«t opened yet!"

Roger: -"Yes, I know, I'm just practising...

.."Sorry what was that - oh yes - Herring, from Abbas."

agency : King, Stockholm

Commercials: 

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.