If... insurances have been using Stevie Wonder's "Don't you worry about a thing" as a tune in their advertising campaign for quite some time now, a variant was needed to shake things up. Enter the hurt song, each scenario an accident or theft that the insurance company covers, and then you realize that each desperate "noooooooo!" is a part of the song.

Kinda neat. Also, now you all know how to say "No" in Swedish.

Client: If...

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.