iglü Gel sticks in place to soothe the pain of mouth ulcers. This ad uses a simple and charming animation to tell this story. It features a penguin whose whole world is thrown out of kilter. As the penguin struggles to cope, the igloo sticks fast. Super kyoooooot.

Client: iglü Brand manager: Suzanne Mitchell Agency: Bray Leino Production: Aardman Animations Steve Harding-Hill, Director

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.